E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

SWAG Partners with Vicky Ratnani, FNS for Chef Serveware Launch

SWAG Enters Celebrity Chef Merchandising with Vicky Ratnani in Partnership with FNS International at HGH India 2025

BY TEAM IMPACT
04th July 2025
SWAG Partners with Vicky Ratnani, FNS for Chef Serveware Launch

SWAG, a celebrity brand licensing company in India, has announced its entry into the celebrity chef merchandising category through a licensing agreement with tableware manufacturer FNS International Ltd. The partnership will introduce a new serveware collection curated by chef Vicky Ratnani.

The collection, developed by Ratnani and produced by FNS, aims to reflect the chef’s international culinary experiences and design preferences. Each product is described as food-grade and designed for domestic use.

"Vicky Ratnani’s persona and passion for food are the cornerstones of his brand. We’re proud to co-create a collection that not only reflects his energy and expertise but also enhances how India dines—through products that are stylish, practical, and thoughtfully made," said Vishal Sinha, Co-Founder & CEO of SWAG.

The line combines Ratnani’s personal style with practical use, with a focus on performance and design for contemporary kitchens.

"I’ve always wanted to translate my global experiences into thoughtfully designed products that resonate with the way India dines today—intuitive, expressive, and rooted in joy," said Chef Vicky Ratnani.

The products will be available across retail, online, and experiential platforms through SWAG’s licensing and brand development infrastructure.

"The rising influence of food content and the evolving appetite for refined dining experiences are reshaping India’s serveware category. A celebrity chef like Vicky brings unmatched authenticity and vision to lead this shift," added Sinha.

Launched in time for the festive season, the collection is also positioned as a premium gifting option.

"This collaboration with SWAG and Chef Vicky brings an exciting new dimension to the world of serveware. At FNS, we believe in constantly redefining dining aesthetics, and with Chef Vicky’s creative vision, we’re set to create something truly iconic," said Adish Jain, Managing Director, FNS International Ltd.

The announcement was made at HGH India 2025, a trade show focused on homeware, gifting, home decor, and furniture.

Rajiv Merchant, CEO of Texzone, organisers of HGH India, said: "HGH India connects innovation with industry. We’re thrilled to host this groundbreaking collaboration between SWAG, Chef Vicky, and FNS at our platform and look forward to its industry-wide impact."

  • TAGS :
  • FNS International Ltd.
  • Sinha
  • SWAG
  • Vishal Sinha
  • Chef Vicky Ratnani
  • Vicky Ratnani

RELATED STORY VIEW MORE

Ranbir Kapoor Stars in Gabit’s Second Ad Film: 'One Ring, All the Experts'
Birla Opus brings Jaipur’s Hawa Mahal to life in colourful animated film
SEBI Directs Portfolio Managers to Monitor Social Media for Fraud

TOP STORY

Dentsu Launches Dentsu Lab in India, Gurbaksh Singh to Lead

This move brings India into Dentsu's existing network of labs located in Tokyo, London, and Warsaw.


Huella Services Unveils AIgnite: The Next Evolution in Creative Ad Intelligence


Understanding the Cycle


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

NewMe Taps Into ‘Fast’ Fashion

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com