As internet memes continue to dominate the digital world, Swiggy Instamart has launched a quirky, first-of-its-kind activation that brings them to life in a fun and interactive way. InstaFart, launched at Mumbai’s Carter Road, lets visitors dive into the chaotic and humorous universe of viral memes, offering a unique experience.
InstaFart is a collection of meme-inspired products and hilarious gadgets, featuring iconic internet references that provide visitors with an immersive experience. From the Ganji Chudail toy that repeats everything you say to a Meme Phone that delivers side-splitting audio at the press of a button, the activation turns online humour into tangible, laugh-inducing experiences. Also on display is the Chwenche Rupee Meme Bag, a nod to a viral moment that anyone familiar with internet culture will instantly recognise.
Commenting on the activation, Mayur Hola, VP – Marketing at Swiggy, said, “At Swiggy Instamart, we love turning internet culture into real-world experiences. With InstaFart, we are celebrating the viral moments that have become part of online conversation and giving our customers a chance to interact with them in an entirely new way. Memes are more than just jokes—they shape the way we communicate and connect. And now, they’re here to stay, with a tangible twist.”
This playful activation, created in collaboration with One Hand Clap, engages consumers with hands-on experiences while showcasing Swiggy Instamart’s unique ability to bring digital culture into the real world. The event is an extension of Swiggy Instamart’s range of out-of-the-box activations, including previous hits like InstaWarmer and InstaMAUT.
The activation has already caused a stir across social media, with excited visitors sharing their InstaFart moments through photos and videos, amplifying the fun and creativity of the event. The cheeky concept has captured the attention of Mumbai’s residents, blending memes, interactive experiences, and Swiggy Instamart’s signature style.
InstaFart highlights Swiggy Instamart’s knack for tapping into the pulse of internet culture while delivering a real-world experience that’s as unpredictable as the memes themselves. After all, when memes rule the internet, why not let them rule the streets too?
