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Swiggy Instamart, India’s leading on-demand delivery platform, has announced an exciting partnership with Shark Tank India Season 4, exclusively streaming on Sony LIV. For the first time, viewers can instantly purchase products featured on the show through a dedicated section in the Swiggy Instamart app, with delivery in just 10 minutes. This collaboration offers a unique opportunity for emerging brands to scale rapidly, tapping into Instamart’s extensive customer base across 70 cities.
Launching this month, the "Shark Tank" section will showcase over 100 emerging brands from Season 4, along with more than 100 fan-favourite products from earlier seasons. Categories will include health, food, beverages, beauty, fashion, and gaming, giving consumers easy access to a wide range of trending products they discover on the show.
Swiggy Instamart has already onboarded over 250 direct-to-consumer (D2C) brands, helping them connect with customers through unique offerings, price points, and solutions. With millions of monthly users across 70 cities, the platform has become a key channel for emerging brands to reach households nationwide.
Amitesh Jha, CEO of Swiggy Instamart, commented, “Shark Tank India celebrates entrepreneurship and innovation—values that are deeply aligned with our mission to provide unparalleled convenience to our users. This collaboration enables us to bring the trending, innovative brands featured on the show directly to consumers’ doorsteps. By bridging the gap between the inspiration viewers experience on TV and the tangible products they can access, we reinforce our commitment to convenience and innovation, while empowering both consumers and emerging businesses to thrive.”
In 2024, brands such as Go Zero, Beast Life, Patch Up, MetaShot, and Fae Beauty, onboarded on Swiggy Instamart, saw over 100% growth in orders, with some of their highest sales on peak days like New Year's Eve.
The Shark Tank section will feature a mix of D2C and FMCG brands, including Go Zero (low-calorie ice creams), Beast Life (premium sports supplements), Patch Up (vitamin patches for sleep, focus, and immunity), MetaShot (electronics and appliances), and Fae Beauty (inclusive beauty products).
The partnership not only strengthens Swiggy Instamart’s commitment to innovation but also supports emerging startups in the competitive FMCG space, where agility is essential. The products in the Shark Tank section will remain available on Instamart even after the show concludes, ensuring continued access to these innovative brands. This initiative further empowers businesses to scale across tier-1 and tier-2 cities in India, reinforcing the platform’s role in driving growth for India’s emerging startups.
