E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Swiggy Instamart’s Monsoon display gets big wins at Mumbai

Swiggy Instamart used a simple but effective marketing technique to remind its customers that this monsoon umbrellas can be home delivered in 10 minutes.

BY TEAM IMPACT
06th August 2024
Swiggy Instamart’s Monsoon display gets big wins at Mumbai

As a means of customer acquisition through aesthetics, Swiggy Instamart, won the heart of Mumbaikars today with its Monsoon Display at Carter Road.

The installation near Khau galli on Carter Road is the perfect ode to Mumbai's soulful monsoon, with bright orange and white umbrellas, in tune with the brand's colour scheme, dangling above the passersby. The creative display was a means to remind consumers about the convenience of ordering umbrellas on Swiggy Instamart, delivered in just 10 minutes.

Mumbaikars soon took to social media to post videos and photos of this display.

Chirag Chauhan, a passerby, took to LinkedIn, to post a picture with the caption, “Just another one of Mumbai's moments. Carter Road has a display of beautifully arranged orange and white umbrellas by @Swiggy Instamart. It's very social media pretty, but it is also a marketing win. Using umbrellas with logos is a great reminder and a smart advertisement story that subtly reinforces the fact that Swiggy Instamart sells umbrellas and it delivers in 10 minutes. This is another wonderful marketing idea. It is different, it is memorable and it adds to consumers instant memory the brand messaging of all essentials delivered in 10 mins.”

Another post from Insidea Director, Nancy Pezarkar, read, “Was on my way to the office when I came across Carter Road lined with umbrellas in bright orange and white. It was just so beautiful that I ended up looking at it for a while. The sky became overcast and automatically I ended up opening Swiggy Instamart and getting my umbrella and monsoon needs delivered in 10 minutes. If this is the smart outdoor marketing advertisement, instamart plans to keep using, I am sure they’d just get imposed on minds.”

  • TAGS :
  • #Swiggy Instamart
  • #Swiggy Instamart ad
  • #Monsoon display Swiggy
  • #Swiggy Instamart Monsoon installation
  • #Umbrella installation Carter Road
  • #Carter Road Umbrellas

RELATED STORY VIEW MORE

Elephant Design Marks 36 Years with Bold New Identity and Visionary Rebrand
Sting® and BGMI Unveil Bold Gaming and Beverage Crossover Across India
Parachute Advansed Baby Gifts Sleep to New Mums with Unique Baby Sound Lullaby

TOP STORY

PEAKING THROUGH PODCASTS

From casual conversations between two people with mics, Podcasts have now transitioned into a platform for brand collabs, marketing and more. IMPACT dives deep.


BOULT: SOUND MARKETING


‘INDIA WILL SEE MORE JURY PRESIDENTS AT CANNES’


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Cyrus Broacha: From Bakra Pranks to Real Talk

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com