.jpg)
Swiss Beauty, one of India’s fastest-growing beauty brands, has launched its first-ever digital campaign for its Swiss Beauty Craze collection. The campaign, titled ‘Don’t Be a Star, Be a Trendstar’, encourages Gen Z and millennial women to not just follow beauty trends but to create their own.
The campaign features Bollywood actress Taapsee Pannu as the brand ambassador, with her vibrant personality capturing the essence of the Swiss Beauty Craze range. Through this campaign, the brand aims to empower young women to express their individuality using bold, versatile, and affordable makeup products.
Swiss Beauty Craze's featured products include popular items such as the Eyeliner and Stamp Duo, Baesic Multiface Palettes, Duo Mascara, and Lip and Cheek Macaron. The range is designed to cater to the multitasking lifestyle of modern young women, offering products that are easy to use, long-lasting, and suitable for both day-to-night looks.
In her role as the face of the campaign, Taapsee Pannu showcases her energetic and fun side, embodying the youthful spirit of the Swiss Beauty Craze collection. The campaign is set to run for 6-8 weeks, with content being rolled out across various multimedia platforms to maximise its reach among the target audience.
Taapsee Pannu commented, “Makeup is much more than just applying products; it's a form of self-expression. Swiss Beauty Craze's products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all - eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day.”
Vidushi Goyal, Chief Marketing Officer at Swiss Beauty, added, “The Swiss Beauty Craze collection is all about embracing individuality. The ‘Don’t Be a Star, Be a Trendstar’ campaign encapsulates the versatility of our products and our continued efforts to instil self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTT platforms, the campaign has been launched across digital media to ensure maximum impact.”
The campaign positions Swiss Beauty Craze as a tool for young women to experiment with their looks and embrace their unique identities. By offering bold, multi-functional products at affordable prices, the brand aims to capture the attention of Gen Z and millennial consumers who value convenience, creativity, and individuality in their beauty routines.
