Taboola, a global leader in performance advertising, has announced the launch of Realize, a groundbreaking technology platform designed to help advertisers achieve performance outcomes beyond search and social media. Realize marks a significant evolution for Taboola, which has pioneered native advertising for over a decade.
The platform leverages Taboola's unique data, performance AI, and an expanding inventory of creative formats to address the growing demand for performance advertising. While many existing solutions fail to excel across the marketing funnel, Realize targets advertisers who need specialised, scalable solutions for measurable results.
Taboola estimates that over $55 billion is spent annually on performance advertising, but much of this spend suffers from diminishing returns. Realize aims to address these challenges by offering a platform that delivers outcomes at scale, leveraging Taboola's vast network of publishers, apps, and trusted media sources.
Key features of Realize include:
- New Supply: Realize goes beyond native ads, providing advertisers with access to display inventory and more parts of Taboola’s global network. Advertisers can now connect with relevant customers through high-visibility placements across leading publishers and apps.
- AI & Data Advantage: Realize uses an AI-driven performance engine powered by Taboola’s unique code-on-page integrations. This provides valuable signals that optimise ad placements and drive measurable results.
- Creative Freedom: Realize offers an intuitive platform where advertisers can repurpose existing creative assets, transforming them into high-performing ads across a range of premium placements.
Adam Singolda, CEO of Taboola, commented, "Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social simply because there has been no viable alternative... After many years of success with native ads, it's time to go after all of performance advertising."
Taboola's new platform has already attracted major clients. Julie Hansen, CRO & US CEO at Babbel, said, "Realize provides more options to connect with customers in engaging and prominent ways through a vast network of trusted publishers globally. We expect Realize will greatly benefit our advertising reach and ROI."
Nir Szmulewicz, CMO at eToro, added, "Taboola’s new Realize technology platform helps us go even further, driving success for our performance-focused campaigns and helping us to achieve our customer acquisition goals."
Industry experts have also praised the platform's potential. Jeff Ratner, President Media, Data, Analytics at Quigley-Simpson, said, "We have worked with Taboola for many years and they have shown the technology and expertise needed for driving true ROI for our campaigns. Realize shows promise for going even further."
Justin Chase, EVP, Media at Eversana, concluded, "With Realize, you have the marriage of both audience engagement and scale, along with outcome-driven AI. I think this type of strategic pivot into performance is going to yield major dividends for Taboola and its clients."
Taboola’s Realize platform is set to revolutionise the performance advertising landscape, offering advertisers a unique opportunity to optimise campaigns across an expanding array of trusted digital assets.
