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Tally Solutions has unveiled its latest campaign for TallyPrime 5.0, a series of dynamic digital films aimed at showcasing the ease of managing business compliance. The "Easy as 1-2-3" initiative captures the essence of TallyPrime 5.0’s user-friendly features, designed to transform complex compliance tasks into straightforward processes.
The campaign, developed by Mumbai-based agency Bombay Locale, encompasses a 360-degree marketing strategy, including digital ads, social media outreach, events, and strategic partnerships. It targets over 200 cities across India, with a special focus on 24 key locations, utilising platforms like YouTube, Google Network, Bing, and Meta.
At the heart of the campaign are engaging digital films that depict relatable scenarios where TallyPrime 5.0 saves time and reduces complexity. The creative narrative contrasts challenging sports situations with the often-daunting realities of business management, highlighting how TallyPrime streamlines compliance tasks, making them intuitive and hassle-free.
Jayati Singh, Chief Marketing Officer at Tally Solutions, stated, “Our new digital films illustrate how TallyPrime 5.0 simplifies day-to-day business management, making GST compliance a seamless experience. We aim to reach 200 million impressions and connect with over 12 million people.”
Osho Sidhant, Founder of Bombay Locale, added, “We wanted to show how TallyPrime has turned tedious tasks, like GST filing and reconciling accounts, into quick and simple processes. The ‘Easy as 1-2-3’ concept perfectly encapsulates the ease that TallyPrime offers to businesses.”
With TallyPrime 5.0, entrepreneurs gain enhanced visibility over cash flow and Input Tax Credit (ITC) management, ensuring compliance is straightforward and efficient. The campaign not only highlights the product's capabilities but also resonates emotionally with audiences, making the complexities of compliance more relatable.
