Target Edge Launches High Altitude as Dedicated Brand & Creative Unit

Target Edge, a B2B digital marketing agency, has announced the launch of High Altitude, a dedicated brand and creative unit created to strengthen its integrated marketing offering and bring strategy, creativity and performance closer together for clients across North America, Europe and South Asia.

Operating as a Target Edge company, High Altitude will focus on brand expression, design systems and creative execution, working closely with Target Edge’s digital growth, performance and analytics teams. The move comes as more organisations look for unified marketing partnerships that reduce fragmentation and improve accountability across channels.

By formalising its creative capabilities into a specialised unit, Target Edge aims to offer coordinated solutions that combine strategic thinking, digital execution and measurable growth outcomes within one framework.

“Marketing today cannot operate in silos,” said Pranav Parekh, Director at Target Edge. “Strategy, digital execution, and creative expression must move together. High Altitude allows us to bring focused creative craft into the same system that drives performance and measurable growth and thus becoming a 360 degree marketing support for B2B businesses.”

Latesh Keny, Executive Creative Director at High Altitude, said, “Our focus is on building work that holds up visually, strategically, and across channels. Being part of the Target Edge group ensures our creative decisions are informed by data, performance insights, and long-term brand strategy.”