Tata Coffee Grand Cold Coffee, from Tata Consumer Products Limited, is has unveiled a Friendship Day campaign, titled ‘#FriendsNeverSolo’, that is centred on the shared moments that turn acquaintances into lifelong friends.
Built around the brand’s proposition ‘Too Cool To Have It Solo’, the campaign celebrates the idea that some experiences are simply better together. Whether it’s grabbing coffee between lectures, accompanying a friend through a breakup, celebrating a crush, or tagging along for absolutely no reason, friendship has a way of making every moment feel more memorable.
As part of the campaign, Tata Coffee Grand Cold Coffee has rolled out a series of digital and on-ground experiences, which includes creator-led content, interactive social media conversations and college activations.
