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Tata Consumer Products, a leading FMCG company, has announced the re-appointment of Wavemaker as its media agency partner for the financial year 2025. Wavemaker won the account after a competitive multi-agency pitch. The partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate across India in the upcoming financial year.
This collaboration underscores Tata Consumer Products’ commitment to staying ahead of industry trends, strengthening consumer connections, and delivering innovative, purpose-driven communication that resonates with modern audiences. As the incumbent media agency, Wavemaker will continue leading the media planning and execution for Tata Consumer Products across TV, Print, Radio, and Digital channels, supporting the company’s diverse brands including Packaged Beverages, Foods, Ready to Drink, Tata Soulfull, and Organic India in markets like Bangalore, Mumbai, and Delhi.
Commenting on the announcement, Puneet Das, President - Packaged Beverages, India & South Asia at Tata Consumer Products, said, “Tata Consumer Products has always been at the forefront of delivering hyper-local, personalised, and technology-driven marketing initiatives, achieving remarkable impact across various markets. We’re thrilled to continue this journey with Wavemaker as our media partner.”
The media mandate includes the comprehensive management of traditional and digital media planning and buying, aimed at driving synergies across Tata Consumer Products’ wide portfolio, which includes brands such as Tata Tea, Tata Salt, Tata Sampann, Tata Coffee Grand, Tetley Green Tea, Tata Soulfull, Himalayan Water, and Tata Gluco Plus.
Ajay Gupte, CEO – South Asia at Wavemaker, commented, “We are honoured to be re-appointed as the media partner for Tata Consumer Products. Working with such an iconic brand brings great responsibility. Tata Consumer Products’ strong emotional connections with its audience inspire us to utilise our expertise in media and consumer engagement. We look forward to continuing our long-standing partnership and creating impactful campaigns that resonate with consumers, while enhancing Tata Consumer Products’ legacy as an industry leader.”
