Tata Consumer Products Limited (TCPL) unveils special superhero-themed jelly drink packs with toys, collectibles, and a high-octane digital campaign.
Tata Consumer Products Limited (TCPL), a key player in India’s food and beverage sector, has joined forces with Disney’s Marvel Avengers to launch a limited-edition version of its popular Tata Gluco+ Jelly drink. This exciting collaboration brings together the beloved taste of Tata Gluco+ Jelly and the thrilling world of Marvel superheroes.
The specially designed packs feature iconic Marvel characters such as Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel. As part of the offer, fans can collect magnetic keychains and bag tags inspired by their favourite heroes. Three exclusive superhero-themed cups—featuring Spider-Man, Iron Man, and Captain America—are also included in the promotion, making them must-have items for Marvel enthusiasts.
Partha Biswas, President s Head – RTD Business, Tata Consumer Products, said, “We are thrilled to launch our new jelly proposition in partnership with Disney’s Marvel Avengers. This platform allows us to fortify our unique jelly drink format with the dynamic world of Marvel super heroes, delivering an irresistible combination of taste and play.”
To drive awareness, TCPL is rolling out a high-energy digital campaign showcasing the new packaging and collectibles. The brand is collaborating with national and regional influencers, including celebrity Sameera Reddy and Subhashree Ganguly, a leading actress from Bengal, to bring the product to life through engaging storytelling and social media interaction.
The campaign aims to create a buzz while positioning Tata Gluco+ Jelly as a fun, on-the-go beverage choice for children and young fans.
Available in a bubblegum flavour and priced at INR 20, the new superhero edition can be found at major retail outlets across the country.
