To mark World Television Day, Tata Play has launched a new brand campaign, “Sach Mein… Social Ho Jao” (Get Truly… Social), urging people to rediscover the joy of genuine togetherness through the medium of television.
The campaign positions TV as a medium that brings families closer, encourages shared experiences, and sparks authentic bonding. It moves past fleeting trends and reminds that the loudest laughter, the deepest memories, and the most engaging 'collabs' take place in the living room, through the television.
The campaign was launched across Tata Play’s social and digital platforms, inviting viewers to reflect on what being truly ‘social’ means in today’s fast-paced digital world.
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