As the sun shifts into the northern hemisphere and India prepares to celebrate the season’s transitions—known as Makar Sankranti and Lohri in the north, Uttarayan in the west, Pongal in the south, and Magh Bihu in the east—Tata Power urges Indians to harness the sun’s boundless energy with its Solaroof solutions. Its latest campaign, 'Aapki Roof, Aapki Takat,' offers a fresh and powerful perspective on the promise of growth that each rooftop can hold. It portrays rooftops as untapped assets with the potential to foster prosperity and independence, making them a vital source of "takat" (strength).
The campaign blends technology and customer insight to create an industry-first, fully AI-generated video that showcases how every home can become a "Suryaghar" (solar home). The goal is to inspire people to adopt sustainable energy solutions by transforming their roofs into solar power hubs as the new year begins. The video demonstrates how Tata Power provides a straightforward approach to integrating solar energy into homes, managing everything from initial inspection and proposals to hassle-free installation.
This initiative reinforces Tata Power’s position as India’s No. 1 rooftop solar company and strengthens its 'Ghar Ghar Solar' campaign, which aims to solarise one crore Indian households by 2027 through the PM Suryghar Yojana. With 'Aapki Roof, Aapki Takat,' the company envisions a future where every rooftop actively contributes to a sustainable world. Each solar panel represents the promise of turning sunlight into savings, transforming homes into powerhouses, and converting rooftops into partners of progress.
The campaign's first video was created using an entirely AI-driven workflow, marking an industry-first in the rooftop solar space. This demonstrates Tata Power's commitment to innovation, both in renewable energy solutions and in the way these solutions are communicated. The video employs cutting-edge AI technology, combining creative storytelling with sustainability. The visuals feature AI-generated frames that showcase the journey from solar panel production to home installation, with technicians and components in action. The voiceover adopts a bold, energetic tone that reflects Tata Power’s trusted expert brand voice, while the music fuses techno-synth with Indian percussion, capturing the dynamic spirit of India. This AI-driven initiative illustrates how Tata Power is using technology to seamlessly merge creativity with sustainability.
