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Tata Soulfull, a leader in millet-based wholesome snacks and breakfast cereals, has been honoured with the prestigious Best Brand and Retailer Partnership award at the Coca-Cola Golden Spoon Awards 2024. The award recognises the success of Tata Soulfull’s collaboration with Reliance Smart Point, which has reshaped the Indian food retail landscape.
The Coca-Cola Golden Spoon Awards celebrate excellence in the food and grocery retail industry, acknowledging efforts to enhance consumer experiences. The partnership between Tata Soulfull and Reliance Smart Point has been a game-changer, blending innovation, accessibility, and customer engagement to promote mindful eating and healthier food choices through millet-based products.
This collaboration saw Tata Soulfull leverage its extensive range of millet-based offerings, while Reliance Smart Point utilised its vast distribution network and consumer insights. The partnership introduced initiatives like the Maha Millet Mela, a food festival promoting the nutritional benefits of millets, as well as product innovations such as Masala Oats+ Dal Shakti and Masala Muesli. These efforts have made wholesome breakfast options more accessible to a broader audience, with over 2 lakh product trials conducted.
Prashant Parameswaran, President of Tata Soulfull, expressed his excitement about the award, stating, “We are honoured to receive this recognition. This award reflects our commitment to making millets a staple in every household and reaching more consumers with the goodness of millets.”
This Golden Spoon Award is a testament to Tata Soulfull’s vision of mainstreaming millets and the vital role of strategic partnerships in achieving this goal.
