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Tata Starbucks has unveiled its first coffee experiential store in Punjabi Bagh, New Delhi, marking a significant milestone in the brand's commitment to delivering diverse coffee experiences. This new store combines global coffee traditions with unique Indian flavours, creating a one-of-a-kind destination for coffee enthusiasts.
The store offers an extensive menu featuring sixteen specialty coffees from around the world and innovative beverages celebrating India’s rich flavour culture. Signature drinks include the Malabar Coconut Cream Latte, Cinnamon Jaggery Latte, Cocoa Birds Eye Chilli Latte, and Tamarind Red Peroo Shikanji Cold Brew, each crafted to highlight distinct regional profiles.
In addition to the extensive coffee selection, which includes exclusive espresso beans and whole bean options from India, Kenya, Sumatra, and Latin America, the store features the AeroPress brewing method, allowing customers to sample coffee prepared using this unique technique.
The store’s food offerings have also been designed to complement its coffee menu, featuring freshly baked croissants, puffs, and other items like scrambled eggs and grilled sandwiches.
The store's design reflects a celebration of global coffee farms, incorporating artistic elements that represent coffee regions and roast profiles. Artwork includes two sirens symbolising the journey of coffee, adorned with jewellery inspired by traditional Punjabi designs. The immersive coffee zone invites customers to explore coffee craftsmanship and enjoy a curated experience.
Sushant Dash, CEO of Tata Starbucks, commented, "Having served the Signature Starbucks Experience to consumers in India for over a decade, we remain committed to pushing the boundaries of product innovation and customer experience. The launch of our first coffee experiential store in New Delhi, our first store among many upcoming similar stores in the country, represents our celebration of Indian coffee heritage through variety, artistry and food theatre, complimented by a host of international coffee offerings.”
The Punjabi Bagh store will be open daily from 8 AM to 11 PM, inviting coffee lovers to explore its unique offerings and experience a new standard in coffee retail.
