Team Pumpkin has secured the social media mandate for Lavie.
Under the mandate, the agency will oversee Lavie’s digital presence, including social media strategy, content creation, influencer marketing, trend-led storytelling and community management.
Lavie, known for its handbags, wallets and fashion accessories, stated that the partnership is aimed at strengthening engagement with younger consumers and expanding its digital community among millennial and Gen Z audiences.
The agency will work on platform-native campaigns and culturally relevant content designed to reflect the brand’s positioning around accessible luxury and everyday fashion.
Speaking on the partnership, Ayush Tainwala, CEO, Lavie, said, "As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today's consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We're excited about what we'll build together."
Swati Nathani, Co-founder at Team Pumpkin, shared, "Lavie is a brand with real character: stylish, confident, and deeply rooted in the Indian woman's everyday life. We're thrilled to carry this mandate and look forward to building campaigns that genuinely connect with the women who love this brand. There's a lot of room to do amazing, meaningful work here, and we can't wait to get into it."
The partnership will focus on strengthening Lavie’s social media identity through campaigns tailored to evolving digital culture and consumer behaviour.
