The Body Shop, renowned for its innovative and purpose-driven campaigns, has seized the opportunity to engage in moment marketing by joining FNP’s viral #PyaarAisaKaro campaign. This move has sparked widespread interaction, demonstrating how brands can creatively tap into cultural moments to strengthen consumer connections.
At the core of this phenomenon is FNP’s witty billboard, which reads: “Pyaar aisa karo, voh kahe fool, tum suno phool.” The Body Shop quickly responded with a playful twist on an adjoining billboard, stating: “Love so deep, when they say come over, you hear makeover.” This humorous and timely response exemplifies the power of contextual marketing.
The campaign has generated a massive ripple effect, with over 165 brands—including Snitch, Simpl, Tata Play Binge, CashKaro, and Pizza Hut—joining the movement within just 48 hours. The #PyaarAisaKaro campaign has become a prime example of how brands can use moment marketing to generate organic engagement and spark consumer conversation.
By blending humour, relatability, and cultural relevance, The Body Shop has reinforced its image as a brand that understands and engages with its audience in real time.
