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The Body Shop, a global leader in ethical beauty, has launched an exciting new campaign to mark the debut of its first-ever India-inspired collection, "The India Edit". The collection draws on traditional Indian ingredients and is a celebration of the rich diversity, culture, and beauty of India. The campaign, centred around the tagline “Only in India, for You”, is a vibrant tribute to Indian youth and the inclusive spirit of the country.
The campaign’s focal point is a visually striking video, using a lateral sliding frame structure that takes viewers on a dynamic journey through India's cultural landscape. The video creatively integrates The India Edit’s four curated collections—Lotus, Hibiscus, Pomegranate, and Black Grape—each inspired by unique Indian ingredients and crafted in line with The Body Shop’s commitment to ethical beauty.
The video’s casting exemplifies the campaign's emphasis on inclusivity, featuring models from diverse backgrounds and identities, reflecting India’s multifaceted beauty. This aligns with The Body Shop’s vision that beauty is as diverse and unique as the country itself.
In addition to the stunning video, a custom-designed artistic backdrop by an illustrator further enhances the campaign’s visual appeal. Bursting with vibrant colours and intricate patterns, the backdrop is inspired by India’s cultural heritage, helping bring the India-inspired collection to life with an authentically bold aesthetic.
The campaign, which showcases The India Edit collection, has been rolled out across multiple platforms, including in-store displays, social media, and digital channels, allowing The Body Shop to connect with a wide audience.
As always, The Body Shop maintains its ethical approach to beauty with The India Edit collection, which features IFRA-certified fragrances and focuses on India’s rich natural ingredients. The collection exemplifies the brand’s dedication to thoughtful and sustainable beauty practices, offering a fresh and vibrant way to experience the essence of India.
