The HOOOP Collective and Everloop.Agency today announced the launch of Prvaah, a co-branded platform designed to create smoother, more responsible pathways for businesses operating across the UK and India.
Built on the idea of flow and progress, Prvaah integrates commerce, marketing and sustainability expertise to help enterprises navigate market entry, ESG strategy, and non- financial regulatory requirements, across both regions with clarity and confidence.
Prvaah aims to support enterprises at every stage of their journey with market access, pilots and scaling.
“This is a moment of convergence,” said Arvind Nair, Founding Partner, The HOOOP Collective. “The India–UK agreement creates a genuine opportunity for enterprises to expand into new markets. It also strengthens digital trade, supports sustainability goals, and empowers MSMEs and inclusive enterprises to expand globally. The next phase of trade will reward those who can align competitiveness with responsibility.”
