The House of Lakmē has onboarded Bollywood actor Aneet Padda as its new face. With this collaboration, Lakmē opens its next chapter by speaking directly to Gen Z.
Speaking about the association, Sunanda Khaitan, Vice President – Lakmē, said, “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
Expressing her excitement, Aneet Padda said, “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”
