The Indian Garage Co. (TIGC), India’s leading homegrown fast-fashion brand, continues to expand its offline presence with the opening of two Exclusive Brand Outlets (EBOs) in Hyderabad and one in Kochi. These openings are part of the brand’s goal to open 10 stores in 10 weeks, reflecting its commitment to bringing innovative fashion to a wider audience across India.
The first store in Hyderabad, located in Vanasthalipuram, opened on December 7th, 2024. The 2,300-square-foot outlet garnered an enthusiastic response, drawing over 1,000 customers on opening day. The second store, located in Sarath City Mall, launched on February 15th, 2025, further solidifying the brand’s footprint in the city.
TIGC also made its debut in Kerala with the opening of a store at the renowned Lulu Mall in Kochi on December 28th, 2024. This marks the brand’s first venture into the state and was attended by prominent figures such as Shibu Philips, Director of Shopping Malls, Lulu Group India, Reema Reji, General Manager, Lulu Malls India, and Vishnu R. Nath, General Manager at Lulu Malls Kochi, among others.
The new stores showcase the brand’s latest collections, blending streetwear, old-money aesthetics, and Korean-inspired designs to offer a timeless yet trendsetting look. This aligns with the brand’s strategy of appealing to Gen-Z fashion enthusiasts with innovative styles.
As part of a broader offline strategy, TIGC plans to allocate 20% of its budget towards expanding Exclusive Brand Outlets (EBOs), which are expected to contribute 30% of the brand’s total revenue in the next 3-5 years. The long-term goal is to reach 100 stores across India, positioning the brand as a key player in the retail market while also providing opportunities for young entrepreneurs.
Anant Tanted, Founder & CEO of The Indian Garage Co., commented, “We are delighted to bring The Indian Garage Co.’s distinctive blend of fashion, innovation, and customer-centricity to Hyderabad and Kochi with its EBOs. These launches mark a significant milestone in our journey to make the signature fashion accessible to a wider audience. By creating immersive shopping experiences, we are excited to bring our unique blend of style and innovation to more customers. As we expand our offline presence across India, we remain committed to redefining fashion retail while setting the stage for our entry into international markets.”
Following the launches in Hyderabad and Kochi, TIGC plans to open new stores in cities like Lucknow, Pune, and two additional stores in Bengaluru and Kochi, further continuing its nationwide expansion.
Alka Dembla, Head of Retail at The Indian Garage Co., added, “At The Indian Garage Co, we are dedicated to crafting unparalleled shopping experiences that seamlessly blend aesthetics with accessibility. The launch of our Exclusive Brand Outlets in Hyderabad and Kochi marks an exciting milestone in our journey to connect with fashion enthusiasts. These stores are a testament to our commitment to creating vibrant spaces where fashion enthusiasts can explore, engage, and shop in style. We are excited about this new chapter and look forward to growing our offline presence in key markets across India.”
The brand's products are available online through its official website, TIGC.in, as well as major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Snapdeal, and UAE Noon. Additionally, the brand has a presence in approximately 100 Fashion Factory stores across India.
