Theblurr, an AI-native marketing and media agency, has announced the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO). In his new role, Saraban will lead the agency’s creative function across markets, focusing on insight-driven work and measurable outcomes.
Saraban has over 20 years of experience in creative leadership, having worked across India, the United States, Latin America, Southeast Asia, Europe, and Africa. His past work includes campaigns for brands such as Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard. Among his notable projects is the ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.
He has held roles at agencies including JWT and McCann, served as National Creative Director at Leo Burnett India, and later founded Simple Creative Inc. and Studio Simple in the United States. His role as Global Creative Director at Hewlett-Packard involved developing campaigns with global reach and local relevance.
“Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Shamsuddin Jasani, Co-founder & CEO of Theblurr. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”
Commenting on his appointment, Sai said, “Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”
Saraban’s appointment is part of Theblurr’s ongoing strategy to integrate media, creativity, and data into a unified system.
