Thermocool Home Appliances announced that the brand has partnered with Bollywood movie ‘Nayyi Naveli’ starring actor Yami Gautam Dhar and Addinath Kothare.
The collaboration is part of Thermocool’s marketing strategy to increase brand awareness and connect with more consumers across India through popular films and entertainment.
The ad film moves around the promotion of the movie along with promotiong of Thermocool's products.
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Commenting on the association, Bhakti Agarwal, Director, Marketing, Thermocool Home Appliances Ltd said, “At Thermocool, our marketing approach is centered on building meaningful connections with consumers and strengthening our presence across Indian households. Association with Nayyi Navelli reflects our focus on leveraging popular entertainment to reach a wider audience and make the brand more relatable to consumers. Through this partnership, we aim to enhance brand recall and reinforce Thermocool’s position as a trusted name in home and kitchen appliances.”
