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Third Wave Coffee, the coffee-first QSR brand, has appointed Akshat Arora as its new Marketing Director. With over a decade of experience in marketing and brand strategy, Akshat has a proven track record of driving growth, building brand equity, and forging meaningful consumer connections. His appointment comes at a pivotal moment as the brand celebrates its milestone of opening its 125th café and continues to expand across India, strengthening its position in the dynamic specialty coffee market.
In his new role, Akshat will lead initiatives to enhance brand resonance, expand the brand’s digital presence, and boost consumer engagement both online and offline. His expertise is expected to be instrumental in reinforcing the brand’s competitive edge in an increasingly competitive market.
Rajat Luthra, CEO of Third Wave Coffee, shared his excitement about the appointment, saying,
“We are delighted to welcome Akshat to the Third Wave Coffee family. His extensive experience and innovative approach to business strategies makes him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat's leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.”
Akshat Arora, the newly appointed Marketing Director, added, “Third Wave Coffee has already defined India’s coffee culture with its specialty coffee offerings and customer-first approach. I am excited to join this remarkable journey and contribute to the brand’s next phase of growth. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee.”
Before joining Third Wave Coffee, Akshat contributed to the growth of other renowned brands such as Tim Hortons, Bisleri, and Jaguar Land Rover. With over 14 years of experience, he has successfully navigated competitive markets across various sectors.
With 125 outlets across 10 cities and plans to expand further, Third Wave Coffee remains committed to leading India’s specialty coffee market, prioritising quality, consistency, and community engagement.
