In a remarkable collaboration, Third Wave Coffee and OnePlus India have joined forces to mark OnePlus’ 11th anniversary. The #OnePlusBrewmance campaign brings together the best of both brands—premium coffee and innovative tech—celebrating their shared values of creativity, quality, and community.
Kicking off on December 7, this collaboration is set to connect the passionate communities of both brands through exciting events and unique initiatives. Rajat Luthra, CEO of Third Wave Coffee, shared, “The #OnePlusBrewmance collaboration is about creating meaningful connections, not just celebrating milestones. We’re excited to explore the intersection of coffee and technology in fresh and exciting ways.
The partnership showcases a commitment to enhancing community engagement, offering opportunities to experience both brands in an inspiring and memorable manner. Ishita Grover, Director of Marketing at OnePlus India, said, “Innovation and a great cup of coffee are essential to starting a perfect day, and we’re thrilled to bring the OnePlus community together with Third Wave Coffee.”
The campaign features a variety of experiences for both brands’ communities. A social media contest, #TakeAShot, invites OnePlus fans to share their moments enjoying Third Wave Coffee, while an exclusive Phone Photography workshop will teach participants to capture their experiences using OnePlus smartphones. The collaboration also includes limited-edition co-branded merchandise, special offers, and more.