Timex has launched a festive campaign film centred on its Analog Life, Make Time Yours philosophy, encouraging consumers to be present and make time for meaningful experiences. The digital film follows a host occupied with last-minute preparations, guest management and phone calls ahead of a festive gathering. A Timex watch gifted by a friend prompts him to put aside his responsibilities and phone, and join the celebrations.
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Commenting on the campaign, Deepak Chhabra, Managing Director, Timex Group India Limited, said, “We see the festive season as an opportunity to strengthen Timex’s connection with consumers beyond the product itself. Through our Analog Life philosophy, we are building a brand platform that connects our watches with the experiences and occasions that matter to people. This campaign brings that philosophy to life through a familiar, relatable moment, reinforcing Timex’s role in helping consumers make time for what matters most.”
The film captures moments of togetherness through card games, Polaroid photographs, laughter and dancing, highlighting the value of shared experiences over everyday distractions. Through the campaign, Timex positions its watches as reminders to spend time meaningfully, encouraging consumers to embrace the festive season by focusing on the people and moments that matter.
