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Timex®, a pioneer in the watchmaking industry, is celebrating their 170th Anniversary with 1,000 limited-edition Waterbury watches for just $1; reviving a legacy of accessible timekeeping. On November 16th, consumers in India will have a chance to claim their limited-edition $1 watch at 10 am on shop.timexindia.com and on select retailers. Don’t miss out on this once-in-a-lifetime opportunity to claim your limited-edition $1 watch and be part of Timex’s celebration of time, resilience, and the enduring spirit of the dollar.
This release honors their heritage of simply great watchmaking since 1854, tracing back to their roots as the Waterbury Clock Company. It commemorates Timex’s iconic Yankee pocket watch—their first timepiece sold at $1 and known as "the watch that made the dollar famous."
170 years ago, timekeeping was exclusive to the elite, with pocket watches expensively priced to the public. It was then that the Waterbury Clock Company stepped in and democratized timekeeping for all. Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks with its hands.
By the turn of the century, over six million of these ‘dollar watches’ had found their way into the hands of everyday Americans. Even legend Mark Twain couldn’t resist owning one, having sent Timex a dollar in exchange for his very own watch.
Shari Fabiani, Chief Marketing Officer of Timex Group, expressed the significance of this release by saying, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”
This special release joins Timex’s beloved Waterbury collection, paying homage to their origins as the Waterbury Clock Company with finely finished surfaces and careful applications of watchmaking ingenuity. It displays a glossy ice-white dial with the official 170th Anniversary Edition logo, elevated by 3D lacquered Roman numeral markers. Flip the watch over, and it reveals a special caseback enhanced with vertical brushing and engraved with a commemoration of this special moment in Timex’s watchmaking history.
Deepak Chhabra, Managing Director of Timex India, shares his excitement about making this limited edition watch available to Indian consumers, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn't just a celebration of the brand's existence; it's also an opportunity for us to express gratitude and thank our loyal customers who've trusted us for generations and have believed in our promise of 'reliable timekeeping at a great price'. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can't wait to see and join in our customers' delight".
1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on November 16th at INR 83.
