.jpg)
Tira, the luxury beauty retail chain from Reliance Retail, has launched its flagship store at Jio World Plaza in Mumbai, marking a significant step in redefining beauty retail in India. Spanning an expansive 6200 sq ft, the store brings a premium shopping experience, featuring a curated selection of prestigious global brands and exclusive services, aligning with international luxury beauty standards.
A New Benchmark in Beauty Retail
Tira’s flagship store promises a high-end, immersive shopping experience, meticulously designed to offer sophistication and elegance in every corner. Isha Ambani, Executive Director of Reliance Retail Ventures, expressed, "At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other."
The store houses 15 shop-in-shop boutiques showcasing some of the most sought-after luxury beauty brands globally, including Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada, and Valentino. Notably, Augustinus Bader, a premium skincare brand exclusive to Tira in India, is also available, offering cutting-edge skincare experiences for customers.
Exclusive Beauty Experiences
Each shop-in-shop offers a unique and immersive experience. For instance, the Dior boutique presents the exclusive “Dior Addict Beauty Ritual,” a five-step treatment blending skincare and makeup for a flawless look. Armani customers can enjoy complimentary signature makeup applications, while YSL focuses on premium makeup services for a complete, luxurious beauty experience.
A standout feature is The Scent Room, an immersive space dedicated to fragrance lovers, where customers can explore a curated selection of fine fragrances and limited-edition collections, with expert guidance to find the scent that matches their personal identity.
Innovative Skincare Services
The Tira Beauty Suite offers exclusive skincare treatments, including the signature “Glow Facial”, designed to restore radiance, and the Youth Elixir and Aqua Infusion facials, targeting signs of ageing and dehydration. Tira also introduces Augustinus Bader signature facials, which utilise the brand’s luxury products to visibly rejuvenate the skin.
Tira further elevates the luxury shopping experience with its beauty concierge service, offering tailored beauty consultations and personalised product recommendations, ensuring a bespoke service that meets individual needs.
Tira Café: A Luxurious End to Shopping
After shopping, customers can relax at the Tira Café, which serves small bites, juices with health-boosting add-ons, and coffee. For special events, the café transforms into an exclusive Champagne Bar, offering a sophisticated touch to the shopping experience – a first in India’s beauty retail sector.
Cutting-Edge Technology in Beauty Retail
Incorporating innovative technology, Tira uses virtual try-ons and personalised recommendations to further enhance the customer experience, offering a seamless blend of high-tech and luxury.
With this flagship store, Tira aims to set a new standard in India’s beauty retail market, offering a truly world-class luxury experience that caters to the growing demand for high-end beauty products and services in India.
