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Tirupati Edible Oils has unveiled its new festive campaign, ‘Har Tyohar, Healthy Tyohar’, featuring Bollywood star Kareena Kapoor Khan. The campaign, centred around the theme ‘Healthy Wali Happiness’, underscores the importance of health as a key component of happiness during the festive season.
The campaign highlights the joy of celebrating festivals with loved ones and relishing delicious dishes, while emphasising the role of the right edible oil in supporting holistic well-being. Kareena Kapoor Khan, known for her strong public presence, represents this message by demonstrating her careful selection of oil for her family's health, thereby reinforcing that true happiness is intertwined with good health.
NK Proteins, the company behind the Tirupati brand of edible oils, has used this campaign to reaffirm its commitment to promoting healthier lifestyles. The narrative stresses that making mindful choices, such as opting for the right cooking oil, can greatly benefit one’s health and overall well-being.
Priyam Patel, Managing Director of NK Proteins, remarked, “This campaign is poised to target key markets in Gujarat and priority markets in western and northern India like Rajasthan, Madhya Pradesh, Maharashtra, and Delhi NCR. We expect it to drive significant growth for the brand in FY 2024-25. At Tirupati, we have always been dedicated to highlighting the health benefits of our edible oils. With this vibrant new campaign, we aim to extend the goodness of Tirupati Edible Oils to even more homes.”
Actress Kareena Kapoor Khan, expressed her excitement about the collaboration, saying, “I am thrilled to be a part of Tirupati Edible Oils’ new campaign, ‘Har Tyohar, Healthy Tyohar’. Festivals are a time for joy and celebration, and I believe that good health is the foundation of true happiness. By choosing the right oil for our meals, we can make a positive impact on our health while enjoying the festive season. I am proud to support a brand that is dedicated to promoting well-being through mindful choices.”
Dr Bhavna Shah, Deputy CEO of NK Proteins, has added, “This campaign is a testament to our commitment to inspiring healthier lifestyles. As a brand, we understand the role that good nutrition plays in enhancing the quality of life. By promoting the concept of ‘Healthy Wali Happiness,’ we aim to make our consumers feel empowered to make better choices that lead to healthier, happier lives. Our goal is to be a part of every family's journey towards well-being during this festive season and beyond."
Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins, has noted, “Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family.”Top of Form
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