Swiss watchmaker Tissot has unveiled its latest global campaign, ‘When Confidence Whispers from the Wrist’, to spotlight the Tissot Gentleman collection, alongside the introduction of a new 38mm model.
The campaign film stars Daniel Ings and follows him through a day on set, blending on-camera intensity with behind-the-scenes unpredictability. Adding a distinctive twist, the Tissot Gentleman watch takes on a voice of its own, offering witty and measured guidance as Ings navigates moments of pressure, timing and composure.
Positioned as a modern take on gentlemanly confidence, the campaign uses humour and subtle storytelling to highlight how small, everyday moments shape character. The watch’s interventions, at once teasing and reassuring, underscore the balance between spontaneity and control.
The launch also marks the expansion of the Gentleman line with a new 38mm variant, building on the success of the 40mm model. Designed for everyday versatility, the collection features a stainless-steel case and is available in four dial colours: silver, black, dark blue and dark green, each finished with a pyramidal sunray effect.
With this campaign, Tissot positions the Gentleman not just as a timepiece, but as a reflection of quiet confidence, adaptability and understated style in contemporary life.
