Today Group has launched its ‘Happiness Month’ campaign, an initiative designed to reinforce its ‘Happiness First’ brand mantra. The campaign is more than a promotional effort—it seeks to create an intellectual property (IP) that deepens customer engagement, builds long-term brand affinity, and strengthens relationships with all stakeholders, including homebuyers and channel partners.
Strategically timed during the key business period of March, ‘Happiness Month’ aims to enhance customer experiences while driving sales through exclusive offers and rewards. Homebuyers booking a Today Home during this period stand to receive assured gifts, with rewards ranging from white goods and gold coins to motorbikes, luxury cars, and international holidays.
As part of the campaign, Today Group has also lined up a series of employee engagement initiatives and CSR activities, all aimed at fostering a positive work culture and giving back to the community. Employees will be recognised for their efforts through awards and incentives. In a heartwarming gesture, happiness letters were sent to the families of employees, acknowledging their invaluable support.
To promote camaraderie and well-being, the campaign included activities like a movie screening on Women’s Day and a cricket or sports day for all employees. Today Group employees were encouraged to share one happiness activity that has positively impacted someone’s life.
Commenting on the campaign, Bhavesh Shah, Joint Managing Director, Today Group, said, “At Today Group, we believe homebuying should be a joyful milestone, not just a transaction. ‘Happiness Month’ is our way of enhancing this journey with meaningful rewards, creating lasting value for our customers while strengthening our brand’s core promise - Happiness First.”
To maximise visibility, ‘Happiness Month’ will be promoted through an integrated marketing approach, utilising out-of-home (OOH) advertisements, print media, and radio promotions. By blending customer-centric incentives with a strong brand-driven narrative, Today Group aims to create a memorable home-buying experience that extends beyond mere transactions, fostering a lasting emotional connection with its customers and partners.
