Tonic Worldwide has bagged Digital Agency of Record (AOR) for Tilaknagar Industries’ luxury segment brandy, Monarch Legacy Edition.
The mandate will focus on building awareness for Monarch Legacy Edition, establishing it as the benchmark of excellence in the luxury brandy category. The account will be handled out of the agency's Mumbai office.
Speaking of the association, Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, said, “We're thrilled to welcome Tonic Worldwide as our digital agency for Monarch Legacy Edition, our first luxury offering. As we introduce a brandy that blends heritage with modern elegance, we needed a partner who could truly capture that spirit in the digital space. Tonic's deep understanding of consumer behaviour, creative agility, and proven track record in building premium brand narratives made them the ideal choice. We're excited to collaborate with them to craft a distinct and compelling digital presence for Monarch, one that reflects its sophistication and royal character.”
Sudish Balan, Co-Founder and Chief Creative Officer, Tonic Worldwide, remarked, “Tonic Worldwide is excited about the opportunity to be the strategic digital partner to accelerate growth, positioning, and consumer engagement for Tilaknagar Industries' Monarch Legacy Edition - a luxury brandy aiming for national and international recognition. We look forward to crafting compelling narratives that highlight Monarch's unique craftsmanship and French-Indian heritage, while building the roadmap to realize their vision of leading the Indian luxury spirits market and gaining global acclaim.”
