TownBus, the snacking arm of Bengaluru-based FMCG company GRB Dairy Foods Pvt Ltd, has announced its partnership with Royal Challengers Bengaluru (RCB) as their official snacking partner for the T20 2025 season. The collaboration brings together the love for cricket and the nostalgia of authentic South Indian snacks to create a perfect match for fans during the high-energy cricketing season.
TownBus is known for its high-quality, ethnic and authentic South Indian snacks, from crispy murukkus to flavorful mixtures, that evoke a sense of nostalgia, taking consumers back in time with every bite. The partnership will include a range of co-branded activities, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become a key part of the RCB match experience.
Arun Kumar S, Head of Marketing, GRB Dairy Foods, said, "We are thrilled to join hands with RCB for this T20 season. Cricket and snacking go hand in hand, and we believe our range of nostalgic and authentic South Indian snacks will enhance the match-viewing experience for cricket fans. This partnership is a testament to our commitment towards bringing people together over shared moments of joy and taste."
Rajesh V Menon, COO, Royal Challengers Bengaluru, added, "We are excited to partner with TownBus, as their commitment to quality and authenticity aligns seamlessly with our values. We look forward to a successful collaboration ahead."
