Trackk has launched a new social-first brand film, 'Not Your Daddy’s Investment Platform', aimed at a generation of investors who discover opportunities through social media, creator content and online communities rather than traditional financial channels.
Released across the company’s digital platforms, the campaign features Co-Founder and CEO Vedant Gupte as the 'Finance Daddy', guiding viewers through the Trackk experience using humour, internet-native references and creator-style storytelling. The film seeks to position investing as more accessible and relatable for young audiences.
"Most investing platforms still communicate like financial institutions. But the generation entering markets today consumes information very differently. We wanted to create something that felt native to the internet rather than the financial industry. The film reflects how our users actually think, speak and interact with products," said Vedant Gupte, Co-Founder & CEO, Trackk.
The campaign comes as Gen Z participation in financial markets continues to grow. According to the company, nearly 90% of its users belong to the Gen Z demographic, with the average user aged between 20 and 24 years.
By placing one of India’s youngest fintech founders at the centre of the campaign, Trackk departs from the celebrity-led and institutional messaging often seen in financial advertising. Instead, the company aims to speak to young investors in a language and format familiar to them.
Founded by Vedant Gupte, Siddharth Thakkar and Aryan Jain, Trackk offers AI-powered stock discovery, personalised investing journeys and simplified investment execution. The company became India’s youngest registered broker in 2025 and recently raised $3.7 million in funding from investors including Lightspeed and Info Edge Ventures.
With the new campaign, Trackk is reinforcing its belief that as investing behaviour evolves, the investing experience must evolve alongside it.
