CASHurDRIVE, a transit media and green out-of-home (OOH) branding company in India, has entered into an exclusive partnership with Everest Fleet, a commercial vehicle operator supported by Uber. Everest Fleet runs a range of cabs and electric vehicles across several Indian cities.
Through this partnership, CASHurDRIVE will provide advertising opportunities on more than 20,000 Everest Fleet vehicles operating in cities such as Delhi, Mumbai, Kolkata, Chennai, and Hyderabad. The initiative will include cab wraps, full vehicle branding, in-cab screens, rooftop formats, and roadshows, supported by real-time data, audience analytics, and location tracking.
Aditya Kapoor, Head, Supply and Electrification, Uber India and South Asia, said, “We’re excited about this partnership between Everest Fleet and CASHurDRIVE. It brings new possibilities for brands through smarter use of transit media and technology. We see strong potential in what this collaboration can deliver.”
Siddharth Ladsariya, Founder of Everest Fleet, stated, "Our mission has always been to leverage mobility intelligently. Partnering with CASHurDRIVE enables us to introduce innovative advertising solutions that benefit brands and enhance the overall customer experience by offering added value."
Raghu Khanna, Managing Director of CASHurDRIVE, said, “This is more than just a fleet partnership—it’s a chance to reimagine how brands connect with people on the move. With exclusive access to such a large and premium fleet, we’re creating a new kind of visibility that’s dynamic, mobile, and deeply rooted in everyday urban life.”
The partnership is aligned with CASHurDRIVE’s ongoing focus on developing data-driven and environmentally conscious advertising options.
