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Forever New, the premium Melbourne-based women’s fashion brand, has proudly announced Bollywood actress Triptii Dimri as its new Global Brand Ambassador. Known for her captivating on-screen presence and impeccable style, Triptii will represent Forever New across key markets, including India, Australia, Canada, South Africa, and Europe.
Her fresh, bold, and youthful energy aligns perfectly with Forever New's target audience—fashion-forward women who value elegance and contemporary style. Triptii's on-trend fashion sense and ability to connect with a younger demographic make her an ideal fit for the brand, seamlessly embodying Forever New's ethos of combining timeless sophistication with modern chic. Her influence is expected to elevate the brand's presence and solidify its position as a leading name in the fashion industry.
Speaking on this partnership, Bollywood Actress, Triptii Dimri remarked, “I've always admired Forever New for its impeccable blend of elegance and modern fashion—it truly reflects my personal style. Becoming the Global Brand Ambassador for a brand I genuinely love is an incredible honour. I'm thrilled to be part of this journey and can't wait to introduce this stunning collection to fashion enthusiasts around the world.”
The newly launched Autumn/Winter 2024 collection promises to captivate, showcasing classic Forever New elegance with a contemporary twist. The collection features rich reds, eye-catching burgundies, and timeless blacks, designed to appeal to a wide range of fashion lovers.
Dipendra Goenka, Founder and Chief Executive Officer of Forever New Australia, expressed his enthusiasm for the partnership: “We are thrilled to have Triptii Dimri join us as our Global Brand Ambassador. Her grace, approachability, positivity, and confidence are just a few of the many qualities we admire about her, as they align well with our brand personality and values. This collaboration reinforces our commitment to delivering sophisticated glamour and exceptional quality. The AW collection finds its ultimate expression through Triptii, as she embodies the essence of each piece with modern sophistication in its most exquisite and captivating form.”
On this occasion, Dhruv Bogra, Country Director of Forever New India, stated, “We are an on-trend, highly fashionable, inclusive brand, created with impeccable quality and focused on sustainability. We are dedicated to deepening our connection with over a million loyal consumers in India. Triptii's high-voltage fashion appeal, combined with her confident, resilient, stunning, yet down-to-earth personality, makes her the perfect fit as the new Forever New Brand Ambassador.”
The Autumn/Winter collection features standout pieces like oversized floral prints and exquisite embellishments, designed to leave a lasting impression. The range explores a rich palette of luxurious fabrics—think sheer chiffons that flow with grace, plush velvets that exude opulence, and bold cutouts that add a daring edge. Glittering details catch the light, while sculpted silhouettes offer a modern twist on classic styles. Every piece in the collection is thoughtfully crafted to elevate a woman's wardrobe, adding a touch of drama and sophistication to everyday ensembles.
With its accessible to-luxury positioning, Forever New has crafted a collection to cater to diverse fashion lovers, offering a perfect blend of quality and style. The new collection will be available in brand-exclusive stores, department stores, forevernew.co.in, and leading e-commerce fashion portals this October, allowing customers to discover pieces that truly reflect their personal style.
