Tropical Agrosystem (India) Pvt. Ltd., a company in India’s crop protection and plant nutrition industry, has launched a new campaign, #SawalKalKaHai, aimed at promoting sustainable agricultural practices and encouraging informed food choices.
The campaign, titled ‘The question is not just about today, but every tomorrow,’ seeks to raise awareness about the link between farming methods and food consumption, emphasising the importance of soil health, ecological balance, and long-term food security.
The two-minute campaign film begins with the common household question, ‘Khaane Mein Kya Hai?’ (What’s on the menu?), and follows a mother making dietary changes for her child. It then shifts focus to farming, showing Tropical Agro’s solutions across seed treatment, crop protection, nutrition, and post-harvest processes. The film aims to connect consumer choices to agricultural practices.
“At Tropical Agro, we believe sustainability is not just a buzzword—it’s a responsibility,” said V. K. Jhaver, Founder of Tropical Agrosystem (India) Pvt. Ltd. “#SawalKalKaHai campaign is our call to action - for both farmers and urban consumers - to make conscious choices that ensure a better future. We are committed to promoting practices that protect our planet, our food systems, and the livelihoods of farmers across India. This is more than a campaign—it’s the beginning of a long-term movement that will inspire generations to come.”
Chandrika Rodrigues, General Manager – Branding & Communication, Tropical Agrosystem (India) Pvt. Ltd, said, “Sustainability is at the heart of everything we do. With #SawalKalKaHai, we aim to bridge the gap between the rural farms and what reaches the plates of urban consumers. By sparking awareness and emotional engagement, we’re nurturing a movement towards healthier, more resilient food ecosystem.”
The campaign follows earlier projects such as Jai Jawan Jaivik Kisan and Jiyo aur Jeene Do. It is part of Tropical Agro’s broader efforts to support sustainable farming and conscious consumption.
Tropical Agro reports an annual turnover of approximately USD 200 million and offers chemical, biological, and organic agri-inputs. The company states that biological and organic solutions now represent 20% of its portfolio. Its product line includes seed treatment, crop protection, plant nutrition, and post-harvest offerings. The company also provides farmer education on the responsible use of chemical inputs. It has introduced patented solutions including Tag Stem Lee and Tag Proxy.
