TrucksUp, a logistics aggregator platform, has appointed Abhijay Ratan as its new Chief Marketing Officer (CMO). In this role, Ratan will oversee the company’s marketing strategy, aiming to strengthen TrucksUp’s position in the technology-driven trucking ecosystem and enhance engagement with stakeholders across India’s logistics sector.
Ratan brings over two decades of experience in sales, marketing, and growth leadership roles across industries. He has previously worked with logistics aggregator Blackbuck, leading enterprise engagement, growth strategies, digital transformation, and customer initiatives.
Known for his strategic vision and execution-focused approach, Ratan will focus on aligning marketing efforts with both technological innovation and customer needs. His expertise includes driving adoption of digital platforms and executing integrated marketing campaigns to build brand presence and impact in competitive markets.
Speaking on his new role, Abhijay Ratan, CMO, TrucksUp, stated, "Joining TrucksUp comes at an exciting time when the trucking industry is rapidly evolving, with technology, real-time data and digital ecosystems changing the landscape of logistics. TrucksUp is tackling important issues that are present in the trucking industry and I am excited to further develop its branding to be the hyper-reliable, hyper-efficient and hyper-trusted platform for fleet owners, drivers and customers alike. My focus will be on driving industry partnerships, improving digital visibility and ensuring that TrucksUp's value proposition resonates with all stakeholders."
