Zepto, a quick commerce company in India, has partnered with Truecaller, a global communications platform, to improve communication between users and Zepto’s workforce. The partnership aims to support reliable interactions across customers, delivery partners, support teams, and new hires.
Using Truecaller’s Customer Experience Solutions, the collaboration will enhance user engagement throughout the Zepto journey, from onboarding to delivery. Truecaller’s Verified Business Caller ID allows Zepto to display its brand name, logo, and verified badge during calls, helping users identify the caller and respond confidently.
Zepto also uses Truecaller’s features such as Call Reason, Video Caller ID, and the Call Me Back option to add context to calls, show branded visuals before connecting, and allow users to reconnect easily, which is useful for missed delivery or onboarding calls.
Additionally, Zepto has implemented Verified Campaigns for targeted outreach through branded calls and SMS, enabling personalised communication with users.
At the onboarding stage, Truecaller’s SDK provides a one-tap, OTP-less login for Zepto and Zepto Café, reducing sign-up friction and lowering drop-offs during busy periods.
Kaivalya Vohra, Co-Founder of Zepto, said, “In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable. Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency. Together, we’re reinforcing our commitment to building a safer, more dependable q-commerce experience.”
Priyam Bose, Global Head, GTM & Developer Products at Truecaller, said, “Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale. Through our Customer Experience Solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfillment while ensuring every interaction is anchored in trust. We’re excited to partner with Zepto as they continue redefining urban convenience in India.”
Truecaller’s Customer Experience Solution is used by over 2,500 businesses worldwide. It provides communication tools that promote brand recognition, build trust, and protect customers from scams and fraud.
