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TTK Prestige, a well-known brand in the kitchen appliances sector, has unveiled its latest product – the Efficia Gas Stove, a fuel-efficient appliance designed to enhance cooking performance while supporting sustainability. The new stove boasts an impressive 75% thermal efficiency, significantly reducing fuel consumption and lowering gas bills, making it an attractive option for Indian households amid fluctuating fuel prices.
The launch is accompanied by a new television commercial (TVC), “Mileage Badh Gaya Gas Stove Ka”, created by DDB Mudra. The campaign cleverly compares the gas stove's efficiency to a vehicle's mileage, tapping into a concept familiar to consumers, emphasising its fuel-saving benefits. The TVC portrays characters comparing the stove’s efficiency to a car, stating that it offers the "highest mileage" among gas stoves.
Anil Gurnani, Chief Sales and Marketing Officer at TTK Prestige, commented, “We are pleased to introduce the Efficia Gas Stove, which we believe will transform the market. This product highlights our commitment to raising awareness about sustainability and energy savings. With rising fuel prices, the Efficia stove offers consumers a solution that not only delivers high performance but also reduces their gas bills.”
The Efficia Gas Stove has been designed for consumers seeking both high efficiency and sustainability in their kitchen appliances. With the growing focus on energy savings and environmental impact, TTK Prestige aims to meet the demand for products that combine cost-effectiveness with eco-friendly features.
Sukrithi Tyaagi, Director of the ad film, said, “We took the word ‘mileage,’ which is not typically associated with gas stoves, and gave it a humorous twist to make the campaign both entertaining and relatable for viewers.”
Sooraj Pillai, Creative Director at DDB Mudra, added, “With this campaign, we want to highlight the importance of efficient cooking. The Efficia Gas Stove is a solution to the everyday challenge of rising fuel costs, and we believe this campaign will resonate with consumers facing similar issues in today’s economy.”
The new campaign is expected to boost the Efficia Gas Stove’s visibility as a practical, sustainable choice for Indian families looking for ways to reduce household expenses while adopting a greener lifestyle.
