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TTK Prestige, a prominent name in kitchenware, has launched a new television commercial (TVC) for its Svachh Lid Pressure Cooker, featuring a spillage control mechanism designed to tackle everyday kitchen challenges.
Conceptualised by DDB Mudra, the TVC uses humour to illustrate the exaggerated reactions consumers have to the sounds of a pressure cooker, such as whistling and hissing.
The campaign highlights the Svachh Pressure Cooker's whistle indentation, a key innovation aimed at preventing excess froth from overflowing during cooking. This feature helps keep stovetops clean and reduces the need for constant monitoring, thereby saving time and effort. Additionally, the specially designed deep lid ensures a secure fit, minimising spills and splashes for easier clean-up.
By focusing on these features, TTK Prestige seeks to establish new benchmarks in innovation with the Svachh pressure cooker, making it a useful addition to modern kitchens.
Director Sukrithi Tyaagi remarked, “We aimed to embrace the horror/thriller genre, transforming the chaos of pressure cooking into a comically terrifying experience for families. Every spill, hiss, and sudden release turns a kitchen mishap into an exaggerated ordeal.”
Mr. Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, stated, “We are pleased to launch this TVC campaign, focused on redefining safety and convenience in Indian households. With the Svachh design and spillage control lid mechanism, consumers can cook without the stress of cleaning up afterwards. The unique deep lid effectively controls any spillage during cooking.”
Sooraj Pillai, Creative Director at DDB Mudra, added, “With this campaign, we want to highlight cooking without the fears of spillage with the Svachh range of Pressure Cookers. By addressing common kitchen challenges, we create a narrative that resonates with consumers.”
