TVS Motor Company (TVSM), a leading global automaker in the two- and three-wheeler segment, has partnered with Gujarat Tourism to offer an unparalleled motorcycling experience during the ongoing Rann Utsav. As part of this collaboration, the company unveiled two exclusive ‘Rann Utsav’ edition custom motorcycles based on the TVS Ronin.
The Rann Utsav, recognized as a key driver of India’s tourism-led economic growth, plays a vital role in the vision of Viksit Bharat by merging tradition with modernity. The festival showcases India’s artistic heritage while promoting sustainable cultural tourism.
Vimal Sumbly, Head Business – Premium at TVS Motor Company, commented, “At TVS Motor Company, we have always believed in blending lifestyle, adventure, and culture with our motorcycles. The Rann Utsav was the perfect backdrop to showcase the unique synergy between motorcycling and India’s rich artistic heritage. The ‘Rann Utsav’ edition of TVS Ronin motorcycles is a tribute to Gujarat’s vibrant traditions, seamlessly integrating the regional artistry into their design. This collaboration was a step towards celebrating the essence of riding with a cultural spirit and is our commitment towards the Prime Minister's vision of prioritizing India's tourism sector.”
Rajender Kumar, Secretary of the Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, added, "Rann Utsav has grown into one of India’s most iconic cultural celebrations, drawing millions of visitors and showcasing Gujarat’s rich heritage and unique landscape of the white Rann on the global stage. In line with the Prime Minister's vision of Viksit Bharat @2047, the festival plays a crucial role in driving cultural tourism and shaping Gujarat’s development. This collaboration with TVS Motor Company is a testament to how tradition and modern craftsmanship can come together to create something extraordinary, further strengthening Gujarat’s position as a premier tourism destination."
Rann Utsav, an annual cultural festival organised by Gujarat Tourism, takes place in the breathtaking Rann of Kutch. What began in 2005 as a three-day event to boost tourism has grown into a global attraction, offering visitors a chance to experience the magic of the White Desert under the moonlit sky, accompanied by vibrant folk music, dance, and craftsmanship.
As part of this collaboration, TVS Motor Company curated several engaging activities for hundreds of its TVS Ronin and TVS Apache customers, as well as other motorcycling enthusiasts:
- The TVS Adventure Zone: At Tent City, visitors explored thrilling activities and admired a special TVS Ronin Bike Installation, symbolising the fusion of motorcycling and culture.
- Sunset Expedition: Riders embarked on an exclusive journey to Sunset Point, taking in the breathtaking views of the White Rann while visiting local attractions.
- Celestial Sojourn: A star-gazing experience under the vast Rann sky offered participants a tranquil moment of connection with nature.
- The Road to Heaven Ride: An unforgettable morning ride through the picturesque ‘Road to Heaven,’ which cuts through the heart of the Rann of Kutch.
- Cultural Immersion: Guests enjoyed traditional art showcases, folk music performances, and authentic culinary experiences, immersing themselves in Gujarat’s rich heritage.
