Tata CLiQ Luxury, has launched a social media campaign featuring Twinkle Khanna, author, entrepreneur, former actor, and columnist, as a part of The Big CLiQ Sale.
The video captures Twinkle Khanna's candid shopping confessions, like the FOMO frenzy, the cart abandonment anxiety, luxury justification syndrome and the feeling of her house turning into a warehouse with all the open delivery boxes lying around.
In the ad film, with her signature sass and effortless elegance, the video showcases Twinkle indulging in an unfiltered shopping spree. She admits that while sale season is the best time to shop, no one ever told her how to do it, so, naturally, she did everything wrong. What follows is a series of shopping confessions she might never live down.
Link to the campaign
She highlights that while she may have gone a bit overboard, it’s the little bit of drama that makes shopping more thrilling. The video wraps with Twinkle inviting shoppers to channel their inner drama and indulge in extravagance at The Big CLiQ Sale by Tata CLiQ Luxury.
