Tyaani Jewellery by Karan Johar, one of India’s leading jewellery brands has welcomed Kalki Koechlin as their newest brand ambassador for the campaign ‘Forces of Tyaani’. In this latest chapter, Kalki embodies the essence of the Tyaani Artform, showcasing the brand’s craftsmanship and celebration of individuality.
With this, she joins a growing community of inspiring women, Shefali Shah, Tilottama Shome, Rasika Dugal, Jiya Shankar, and Shweta Tripathi each representing strength, expression, and authenticity.
Rooted in the heart of Jaipur, the Tyaani Artform draws from a long tradition of craftsmanship passed down through generations. What once started as a basic production method known as stamp jewellery—using embossed moulds and dies—has gradually evolved. Today, it’s a more streamlined and detailed process, shaped to suit contemporary tastes while staying connected to its Polki roots. By removing enamel and cutting down on extra material, the jewellery feels lighter and easier to wear, yet still carries the richness and elegance of traditional design.
In this campaign, Kalki Koechlin appears barefaced, unapologetically real, dressed in a boxing robe donning bold Tyaani earrings and stacked up with polki and diamond necklaces creating a look that inspires women to make bold choices. Kalki stands out as a shining example of how women should own every side of themselves-fierce and gentle, quiet and commanding and to wear their story with pride, always in Tyaani.
Karan Johar, Founder, Tyaani Jewellery, shares his enthusiasm on this campaign:
"Kalki’s journey mirrors the spirit of the Tyaani woman, who is fearless, expressive, and rooted in her individuality. Her bold choices and unapologetic voice embody what the ‘Forces of Tyaani’ campaign stands for. Much like Kalki, every piece in the Tyaani Artform is crafted with intention and soul. The essence of the human hand, with its emotion and imperfection, transcends conventional ideas of beauty, and that is the true power of craft. Our jewellery celebrates women who choose to wear their truth, layered, strong, and entirely their own."
With lighter silhouettes, everyday wearability, and thoughtfully priced creations, the curation reflects Karan Johar’s vision of bringing India’s heritage to a global audience.
