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UFO Moviez, India’s leading in-cinema advertising and digital cinema distribution network, has announced a significant leadership change aimed at driving future growth and innovation in its digital cinema business. As part of a broader restructuring initiative worth Rs. 400 crore, the company has elevated Siddharth Bhardwaj to the role of Chief Executive Officer (CEO) - Digital Cinema Business.
Bhardwaj, who previously held the position of Group CMO & National Sales Head, brings over 28 years of experience across various industries to his new role. With a Mechanical Engineering background and an MBA in Marketing, he has been an integral part of UFO Moviez since 2012, playing a key role in establishing and expanding the company’s advertising revenue and helping position cine-media as a leading platform for impactful advertising.
As CEO of the digital cinema business, Mr. Bhardwaj will oversee the company’s strategic direction, focusing on leveraging its current strengths while driving future growth and innovation. His extensive experience and forward-thinking approach are expected to propel UFO Moviez to new heights, enhancing its competitive edge in the industry.
Rajesh Mishra, Executive Director & Group CEO of UFO Moviez, commented on the appointment, saying, “Siddharth’s experience and strategic acumen have been instrumental in shaping UFO Moviez success over the years. His elevation to CEO - Digital Cinema Business reflects our confidence in his ability to lead the company into the next level of growth. I am certain that under his dynamic leadership, UFO Moviez will continue to innovate and deliver exceptional value to all our partners and stakeholders.”
This restructuring marks a key step in UFO Moviez’s plans to consolidate its position as a leader in digital cinema, enhancing its ability to deliver advanced solutions and superior value to clients across the industry.
