Ugaoo has launched a new campaign featuring father-son duo Jackie Shroff and Tiger Shroff, using humour to showcase plant parenting as an easy and enjoyable experience.
The campaign builds on Jackie Shroff’s well-known love for plants, with the film taking a playful look at Tiger’s childhood and imagining that his signature backflips, bodybuilding and flexibility were all attempts to compete with his father’s ‘plant babies’ for attention.
The film has been conceptualised and produced by Kulfi Collective, with White Rivers Media as its digital media partner.
Siddhant Bhalinge, Founder & CEO, Ugaoo, said, “At Ugaoo, we’ve always believed that plant parenting can be easy and enjoyable. With this film, we wanted to bring that belief to life, using Jackie’s genuine and well-known love for plants as a starting point, with Tiger adding his own perspective to the story in a fun, natural way.”
Jackie Shroff said, “Ugaoo and I have a natural synergy because plants have always been a big part of my life, and that’s exactly what the brand is bringing into more people’s lives. It’s been over a year, and I’ve enjoyed being part of it. I get to talk about something I truly care about, be myself and see more people discover the joy of plant parenting. That’s what makes this association meaningful to me.”
Akshat Gupt, Director, CEO and Co-founder, Kulfi Collective, said, “Jackie sir’s love for plants is already such a recognisable part of who he is, so we wanted to build the story around something that felt equally true to Tiger. The fun was in imagining that everything we know Tiger for today (the backflips, the fitness, even that incredible flexibility) was really just the result of a childhood spent competing with Jackie’s plants for attention. That gave us a playful way to weave a father-son story while landing the brand truth about Ugaoo: plant parenting today doesn’t have to demand quite so much of you.”
He added, “Having Jackie and Tiger play these exaggerated versions of themselves made the humour feel natural, and gave us plenty of room to push the absurdity. They were both such sports and really brought the concept to life!”
The campaign also highlights Ugaoo’s range of plants and gardening products, including indoor plants, XL plants, pots, fertilisers, soil mixes, tools and watering solutions. The brand also offers a 30-day plant replacement guarantee.
