UGRO Capital has announced its new festive campaign, #UtsavKiUdaan, which focuses on helping micro, small and medium enterprises (MSMEs) prepare for the business surge during Diwali. At the centre of the initiative are the Business Lakshmi Mantras, a 10-point practical checklist aimed at guiding MSMEs through aspects such as early planning, cash flow discipline, inventory management, digital readiness, and customer engagement.
The campaign draws from findings of a festive readiness poll conducted by the company. As per UGRO Capital’s data, nearly 80 percent of MSMEs begin preparations one to three months in advance, while over 73% plan their festive budgets in detail. Around 60% of respondents cited liquidity as their primary challenge, even as over 90 percent said they analyse last year’s performance before finalising plans for the current season.
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According to the company, these insights underline the preparedness and forward-thinking approach of Indian MSMEs. UGRO Capital stated that #UtsavKiUdaan aims to highlight this spirit by combining cultural storytelling with practical financial guidance.
The 'Business Lakshmi Mantras' were unveiled through a digital campaign and a podcast conversation between UGRO Capital’s Founder and Managing Director, Shachindra Nath, and host Salil Acharya. The brand claimed that the booklet, available in seven languages including English, Hindi, Marathi, Gujarati, Tamil, Telugu and Kannada will be shared directly with over three lakh MSMEs through WhatsApp and email.
As stated by the company, the campaign is being amplified through influencer unveilings with a combined reach of around 1.5 million, social media reels under the theme 'Main Diwali Ready Hoon' featuring real entrepreneurs, and coverage in Dainik Jagran and iNext to target MSME hubs across India. UGRO Capital expects the initiative to reach over two million people this festive season.
Speaking on the launch, Shachindra Nath, Founder & Managing Director, UGRO Capital, said, “Every Diwali, India’s homes light up with diyas but for MSMEs, the real light comes from preparation. If MSME Accha Hai was about recognition, and Bharosa MSME Par was about trust, then #UtsavKiUdaan is about readiness. Prosperity doesn’t arrive by chance; it is created step by step, and UGRO’s role is to stand beside MSMEs in that journey.”
Adding to this, Ankit Chothani, Head - Marketing & Corporate Communications, UGRO Capital, said, “With #UtsavKiUdaan and the Business Lakshmi Mantras, we wanted to give MSMEs more than festive greetings, a toolkit they can act on. By distributing it in seven languages, amplifying through influencers, and engaging three lakh businesses directly, we hope to make readiness the new definition of prosperity. This campaign is not just a celebration; it is a movement to equip MSMEs to take their Udaan.”
The campaign has been conceptualised and executed in partnership with OneNative Studio, UGRO Capital’s creative agency.
#UtsavKiUdaan Launch Video on Instagram:
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