Ujjivan Small Finance Bank (Ujjivan), has unveiled its latest brand campaign, 'Banking Jaise Meri Marzi, Ujjivan Makes It Easy-Easy'. This new campaign highlights the bank’s commitment to offering a banking experience tailored to the individual needs and preferences of its customers, emphasising convenience and simplicity.
The campaign's central message, conveyed through its catchy jingle, ‘Banking Jaise Meri Marzi, Ujjivan Makes It Easy-Easy’, showcases a streamlined and user-friendly approach to banking. The accompanying film illustrates how Ujjivan's services can transform banking into a seamless, enjoyable experience across both physical and digital platforms. The campaign is designed to cater to a broad audience, from busy professionals who require easy access and personalised service, to senior citizens who value the simplicity and reliability of traditional banking.
Starting on September 2, 2024, the seven-week campaign will be broadcast in eleven regional languages. It will be promoted extensively across web platforms, OTT channels, and social media, and will also feature prominently in Ujjivan branches. The campaign will leverage influencer partnerships to maximise its reach and impact.
Ms. Carol Furtado, Executive Director, Ujjivan, shared his thoughts on the campaign, “As a responsible mass market bank, we are committed to creating a financial and digitally inclusive future for our customers. Our new campaign is an assurance to make banking easy, accessible - anytime, anywhere across phygital channels, in a secure and safe way. Our digital banking product suite aims to establish us as an easy and convenient Banking Partner.”
Mr. Lakshman Velayutham, Chief Marketing Officer, Ujjivan, added, “Customers perceive Banking as a necessary time-consuming chore. Our new campaign emphasizes that banking with Ujjivan is now Easy-Easy. Our digital native customers have inspired this jingle and jig. We are confident that the film will make one hum and discover the easy way to banking and building better lives.”
The campaign has been conceptualised and created by Plan B Advertising. Talking about the campaign, Mr. Sunil Penugonda, CEO, Plan B Advertising, Bengaluru said, “There are banks and there are banks. Only rarely do you encounter a bank like Ujjivan. A bank that is deeply committed to keeping the customer at the centre. It is the first time we have seen a bank where customer service is a part of culture rather than a feature. Easy and Convenient is exactly what the film is attempting to capture. We believe that this proposition of easy banking will settle into people’s minds, thanks to the jingle, which is simple, direct, and memorable.”
