.jpg)
As Delhi ushers in the winter season, global fashion brand UNIQLO has launched a unique HEATTECH branding campaign across the Yellow Line of the Delhi Metro. Running from 1st to 31st December 2024, the campaign wraps eight carriages of the metro train in striking HEATTECH visuals, educating commuters about the brand’s innovative thermal wear, HEATTECH.
HEATTECH, known for its advanced fabric technology that converts body moisture into heat, is a winter wardrobe essential for staying warm without adding bulk. This campaign introduces Delhiites and commuters from Gurgaon to the warmth and comfort of HEATTECH, making it the ideal choice for the season.
The metro takeover spans the Yellow Line, covering popular high-traffic stations such as Rajiv Chowk, INA, and Sikanderpur, and stretches from Samaypur Badli to HUDA City Centre. With this bold initiative, UNIQLO continues to demonstrate its commitment to delivering functional and innovative LifeWear, tailored to local needs and perfect for the colder months.
