Valerie Madon has left her role as Chief Creative Officer for Asia Pacific and Singapore at McCann Worldgroup, as the agency reorganises its creative leadership in the wake of the Omnicom–IPG merger. With her departure, creative responsibilities will transition into McCann Singapore’s operating structure under Daniel Kee, with support from Omnicom Advertising’s creative talent where required.
Sean Donovan, President of Omnicom Advertising Asia, acknowledged Madon’s contributions, noting that she played a significant role in shaping the agency’s creative output, talent culture and regional presence during a period of transition.
Madon, reflecting on her exit, emphasised the continued importance of human creativity even as the industry adopts AI-driven tools. She expressed gratitude for the clients and teams she partnered with and indicated she is looking forward to applying her brand-building experience to future projects.
Since March 2025, Madon had been serving as Chief Creative Officer for Singapore while also holding the APAC CCO role assigned in August 2023. She previously took on creative leadership for Southeast Asia in May 2023.
During her tenure, she oversaw creative work for Mastercard, Ferrero and other major accounts across the region. Drawing on her prior experience at Meta, she also helped strengthen McCann Content Studios APAC by introducing a more data-led, platform-specific creative approach—resulting in campaigns for brands such as L'Oréal Thailand and Chick-fil-A Singapore.
Madon’s initiatives at the agency included launching the Ambition Collective, a regional training platform aimed at grooming emerging creative talent. She also started Shape My Portfolio in 2024, offering personalised mentorship and portfolio reviews for young creatives.
Before joining McCann, Madon served as Director of Creative Shop for Southeast Asia and emerging markets at Meta. Her earlier roles included Chief Creative Officer for Asia at VMLY&R, where she was also the global creative lead for Zespri.
Her departure comes as McCann and MullenLowe Singapore prepare to merge under a unified structure led by Paul Soon, who will take on the role of CEO of McCann Singapore. Gonzalo Olivera, previously Managing Partner at MullenLowe Singapore, will assume the position of President of the combined agency beginning January 1.
The move is part of a broader consolidation across the merged Omnicom–IPG organisation, which is phasing out several long-standing agency brands—including DDB, FCB and MullenLowe, as the networks regroup into three global creative brands: BBDO, McCann and TBWA.
According to Omnicom Advertising, the Asia leadership structure remains unchanged, since the positioning of the Omnicom and IPG creative agencies in the region is considered complementary. Additional leadership announcements are expected in January.
